Why WordPress Is Great For Local Business

Filed in Website Optimization by on February 11, 2014 0 Comments

wordpress-logoThere’s no denying that local business owners need to wear many hats. They have to manage the store, take care of inventory, act as sales manager, marketing manager, and if they have a website, they have to be a web designer and the list goes on and on.  All these roles definitely are important aspects of the business because they keep the business going.  But with so many hats to wear, something always falls through the cracks and it’s often the website of the business that gets put at the bottom of the priority list. But there is a great solution available to keep up with the needs of the website. WordPress is that very solution.

What is WordPress?
WordPress is a software package that installs on a hosting service and creates the basic framework of a website also known as a content management system (CMS). All the coding for the site is taken care of in the software and management of the site is done through an online dashboard. Overall WordPress makes creating and managing a website easier by a hundredfold.

WordPress takes care of 95% of technical details
Before the start of CMS, websites had to be designed and coded manually.  But WordPress takes care of the coding by using modules and plugins that work together to create a site. This virtually eliminates the need of a designer or coder. The plugins are what make WordPress so great. Plugins are available for all sorts of functions. From contact forms to social linking to authorship and many more. Along with the plugins, WordPress provides regular updates that are incredibly easy to update. Just login to your WordPress dashboard and select the update option when a new update is available.

Template based so web design is really easy
Another great feature of WordPress is that it’s template based, meaning the design or skin of the site can be changed while staying on the same basic framework. So the functionality of the site doesn’t change. This is an incredible feature because over time websites do need to be refreshed with a new look. So implementing a new template is quick and easy. Because WordPress is an open source platform there are many different templates out there available for free and for a premium. So updating the website will always be possible no matter what the budget may be.

Best of all, WordPress is free
The best part of WordPress is the price tag.  It’s free, excluding premium templates or additional coding. Of course there is a paid version that comes with some additional support and hosting but it isn’t necessary. With the open source platform there are a lot of great designers out there that should suit your taste just fine for no cost.

So if you are a local business owner that doesn’t have a website there really is no excuse not to have one built. Especially with great website platforms like WordPress available. Just FYI, my website is using WordPress so not only do I believe and support WordPress, I also use it. If you have questions about WordPress or getting started with a website, feel free to contact me. I’d be happy to help. Cheers.

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