Tag: Google AdWords

Local Paid Search Advertising Tips

Filed in SEM (Search Engine Marketing) by on August 11, 2013 0 Comments
Local Paid Search Advertising Tips

Local businesses have 2 things that are, more often than not, always short in supply. Time and money. And trying to make paid search advertising, like Google Adwords, work is always a challenge when you don’t have either of these working for you. But there are ways to turn a lack of time and money […]

Continue Reading »

Google AdWords New Rollout: Shared Budget

Filed in PPC (Pay Per Click) by on September 20, 2012 0 Comments
Google AdWords New Rollout: Shared Budget

Google launched a few new features for their AdWords product recently. I had a chance to watch a video that outlines the new features and how to implement them (video available below). The highlights from the updates are new options available in the shared library. After watching the video, I have to say that sharing […]

Continue Reading »

Google AdWords Segment Button

Filed in PPC (Pay Per Click) by on November 14, 2011 0 Comments
Google AdWords Segment Button

AdWords ‘segment’ overview The ‘Segment’ button is a way to re organize AdWords data into specific levels of detail and according to specific predefined parameters.  Segmentation of AdWords data can be done at the Campaign, AdGroup, Keyword, and Ad levels. At the Campaign level the parameters that data can be organized are: Network Click Type […]

Continue Reading »