If you’re engaged in any type of paid search advertising whether through Google Adwords or BingAds letting automation tools manage yout campaign is not a way to grow your account. You might be able to get away with it for a little while but it’s not a long term strategy. I wrote an article for TQE-marketing regarding this very topic. It’s worth a read if your even considering automating your paid search campaigns.
SEM Automation Doesn’t Work
on June 20, 2013