Internet Marketing Definitions – Z

Filed in Digital Marketing Glossary by on August 14, 2013 0 Comments

Internet marketing involves a wide array of different strategies, ideas, and tactics. Just as abundant are the terms used in Internet marketing. I put together a web glossary of terms to help demystify many of the common terms used in online marketing. Specifically I focused on terms and definitions that are relevant to local businesses and SMB’s.

Internet Marketing Dictionary Index:

Zero Moment of Truth (ZMOT) – a marketing concept developed by Google that online buying behavior of consumers now have multiple touch points with a brand where it eventually lead to that moment when a buying decision is made.

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