Internet Marketing Definitions – S

Filed in Digital Marketing Glossary by on August 14, 2013 0 Comments

Internet marketing involves a wide array of different strategies, ideas, and tactics. Just as abundant are the terms used in Internet marketing. I put together a web glossary of terms to help demystify many of the common terms used in online marketing. Specifically I focused on terms and definitions that are relevant to local businesses and SMB’s.

Internet Marketing Dictionary Index:

Search Engine Marketing (SEM) – A type of marketing that involves paying for ads that are shown in either search engines or partner sites. Disclaimer: There are many that believe that search engine optimization (SEO) should be considered to be under the SEM ‘umbrella’. However, I believe that SEO and SEM are different. SEM involves direct ad buys and SEO is focused on search engine ranking and traffic building that is not bought.

Search Engine Optimization (SEO) – A strategy designed to rank high on search engines and generate website traffic. SEO has gone through many changes and has evolved in many ways. The primary technique that has stood all the changes is to create and promote high quality content that people would want to share. Other techniques include link building, website coding efficiency and relevancy.

Search Engine Results Pages (SERPs) – The list of web pages and content that appear on search engines when a query is performed.

Social Media – A media form that allows for scalable interaction between people. So an individual can engage with many people or as few as they want.

Social Media Network – Any online platform that allows people to engage and share content with one another. Facebook is currently the largest social media network that people are involved with.

Social Proof – Also known as informational social influence, is a psychological phenomenon where people assume the actions of others in an attempt to reflect correct behavior for a given situation.


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