Internet Marketing Definitions – Q

Filed in Digital Marketing Glossary by on August 14, 2013 0 Comments

Internet marketing involves a wide array of different strategies, ideas, and tactics. Just as abundant are the terms used in Internet marketing. I put together a web glossary of terms to help demystify many of the common terms used in online marketing. Specifically I focused on terms and definitions that are relevant to local businesses and SMB’s.

Internet Marketing Dictionary Index:


Quality Score – A score on a scale of 1 to 10 where 10 is the best. This score is mainly used in paid search advertising such as Google AdWords and BingAds. It represents the relevance and quality of an ad in relation to the keyword associated with the ad. Click through rate (CTR) is the main factor in calculating the quality score.

 

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