Internet Marketing Definitions – P

Filed in Digital Marketing Glossary by on August 14, 2013 0 Comments

Internet marketing involves a wide array of different strategies, ideas, and tactics. Just as abundant are the terms used in Internet marketing. I put together a web glossary of terms to help demystify many of the common terms used in online marketing. Specifically I focused on terms and definitions that are relevant to local businesses and SMB’s.

Internet Marketing Dictionary Index:

Paid Media – This refers to any form of advertising  that is purchased in order to reach a specific marketing goal. Paid media can be both offline and online. A common type of paid media in the online world is search advertising such as Google AdWords or BingAds. In traditional (or offline) media, paid media would be things like television, radio or print ads.

Paid Search Marketing – Also known as search engine marketing (SEM). A type of marketing that involves directly paying for advertising in search engines and other relevant online channels.

Pay Per Click – An advertising pricing model that only charges a fee when users click on an ad.


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