Internet Marketing Definitions – H

Filed in Digital Marketing Glossary by on August 14, 2013 0 Comments

Internet marketing involves a wide array of different strategies, ideas, and tactics. Just as abundant are the terms used in Internet marketing. I put together a web glossary of terms to help demystify many of the common terms used in online marketing. Specifically I focused on terms and definitions that are relevant to local businesses and SMB’s.

Internet Marketing Dictionary Index:


Hashtag – Most widely used by social media networks such as Facebook and Twitter. By using the ‘#’ symbol in front of a keyword or keyphrase, it ‘tags’ the phrase in such a way that social media networks are able to associate content around the hashtagged phrase. This allows people to find content that they are interested in finding.

Holistic Marketing – A marketing strategy that focuses on the business as a whole and how it provides value to society and the economy. It involves building a brand identity and being able to establish that identity across all marketing channels.

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