Internet Marketing Definitions – B

Filed in Digital Marketing Glossary by on August 14, 2013 0 Comments

Internet marketing involves a wide array of different strategies, ideas, and tactics. Just as abundant are the terms used in Internet marketing. I put together a web glossary of terms to help demystify many of the common terms used in online marketing. Specifically I focused on terms and definitions that are relevant to local businesses and SMB’s.

Internet Marketing Dictionary Index:


Backlink – A link that is created on a website which leads back to your own website. Backlinks are also known as inbound links.

Banner Ads (Advertising) – An image that has promotional or advertising message on it that goes on a website as basically a website ‘billboard’.

Bing – Microsofts’s search engine that also powers Yahoo search results. This includes Yahoo’s paid search results through BingaAds.

BingAds – Microsoft’s paid search advertising platform. It also powers Yahoo paid search results. BingAds was formerly known as Microsoft AdCenter until 2012.

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