PPC (Pay Per Click)

Addressing questions about PPC with SMB’s in mind

AdWords Best Practices For Local Business

Filed in PPC (Pay Per Click) by on November 18, 2013 0 Comments
AdWords Best Practices For Local Business

Adwords created $42.5 billion in revenue for Google in 2012. This online advertising program is open to both large and small businesses. Huge brands like Nike, Amazon, and Target have large budgets that allow them to spend millions each year in paid search advertising. But what about local businesses? Is there an opportunity to advertise […]

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Google AdWords New Rollout: Shared Budget

Filed in PPC (Pay Per Click) by on September 20, 2012 0 Comments
Google AdWords New Rollout: Shared Budget

Google launched a few new features for their AdWords product recently. I had a chance to watch a video that outlines the new features and how to implement them (video available below). The highlights from the updates are new options available in the shared library. After watching the video, I have to say that sharing […]

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Google AdWords Segment Button

Filed in PPC (Pay Per Click) by on November 14, 2011 0 Comments
Google AdWords Segment Button

AdWords ‘segment’ overview The ‘Segment’ button is a way to re organize AdWords data into specific levels of detail and according to specific predefined parameters.  Segmentation of AdWords data can be done at the Campaign, AdGroup, Keyword, and Ad levels. At the Campaign level the parameters that data can be organized are: Network Click Type […]

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New AdWords Ad Extension: Social Extensions

Filed in PPC (Pay Per Click) by on November 11, 2011 0 Comments
New AdWords Ad Extension: Social Extensions

Google is certainly on a roll this past couple of weeks with new elements in social media. Just this week alone we saw the launch of Google+ pages. Following on the heals of this, Google has now integrated the +1 button recommendations into AdWords with the addition of a new ad extension called social extension. […]

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