SEM (Search Engine Marketing)

Google AdWords Segment Button

Filed in PPC (Pay Per Click) by on November 14, 2011 0 Comments
Google AdWords Segment Button

AdWords ‘segment’ overview The ‘Segment’ button is a way to re organize AdWords data into specific levels of detail and according to specific predefined parameters.  Segmentation of AdWords data can be done at the Campaign, AdGroup, Keyword, and Ad levels. At the Campaign level the parameters that data can be organized are: Network Click Type […]

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New AdWords Ad Extension: Social Extensions

Filed in PPC (Pay Per Click) by on November 11, 2011 0 Comments
New AdWords Ad Extension: Social Extensions

Google is certainly on a roll this past couple of weeks with new elements in social media. Just this week alone we saw the launch of Google+ pages. Following on the heals of this, Google has now integrated the +1 button recommendations into AdWords with the addition of a new ad extension called social extension. […]

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What Is SEM?

Filed in SEM (Search Engine Marketing) by on June 24, 2011 0 Comments
What Is SEM?

SearchEngineLand.com has a great definition on what exactly SEM or Search Engine Marketing is considered.  They view SEM as the over arching ‘umbrella’ for Internet Marketing that encompasses SEO and PPC.  This is contrary to some SEM professionals that only view SEM as PPC or other type of paid marketing.  I tend to agree with […]

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