SEM (Search Engine Marketing)

AdWords Best Practices For Local Business

Filed in PPC (Pay Per Click) by on November 18, 2013 0 Comments
AdWords Best Practices For Local Business

Adwords created $42.5 billion in revenue for Google in 2012. This online advertising program is open to both large and small businesses. Huge brands like Nike, Amazon, and Target have large budgets that allow them to spend millions each year in paid search advertising. But what about local businesses? Is there an opportunity to advertise […]

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Local Paid Search Advertising Tips

Filed in SEM (Search Engine Marketing) by on August 11, 2013 0 Comments
Local Paid Search Advertising Tips

Local businesses have 2 things that are, more often than not, always short in supply. Time and money. And trying to make paid search advertising, like Google Adwords, work is always a challenge when you don’t have either of these working for you. But there are ways to turn a lack of time and money […]

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SEM Automation Doesn’t Work

Filed in SEM (Search Engine Marketing) by on June 20, 2013 0 Comments
SEM Automation Doesn’t Work

If you’re engaged in any type of paid search advertising whether through Google Adwords or BingAds letting automation tools manage yout campaign is not a way to grow your account.  You might be able to get away with it for a little while but it’s not a long term strategy. I wrote an article for […]

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Google AdWords New Rollout: Shared Budget

Filed in PPC (Pay Per Click) by on September 20, 2012 0 Comments
Google AdWords New Rollout: Shared Budget

Google launched a few new features for their AdWords product recently. I had a chance to watch a video that outlines the new features and how to implement them (video available below). The highlights from the updates are new options available in the shared library. After watching the video, I have to say that sharing […]

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