Digital Marketing

Posts focused on general Internet marketing principles, guides, and tips.

Google Algorithm Updates – Your Best Friend

Google Algorithm Updates – Your Best Friend

Over the years, we have been seeing new search algorithm changes by Google and each time it shakes up the SEO community. Moz.com provides a timeline of the Google algorithm changes over the years if you’d like to see what they were. But with the most recent update unofficially named “Fred” by Googler Gary Illyes, […]

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2 New Google Webmaster Tool Features

Filed in Digital Marketing by on April 14, 2015 0 Comments
2 New Google Webmaster Tool Features

If you haven’t connected Google Webmaster Tools to your website, there are 2 new features that will give you reason to do so now. Google announced last month that they have included a ‘Blocked Resources’ and a ‘Fetch and Render’ report to give webmasters a better idea of how elements of a website do or […]

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3 Essential Web Tools Every Website Should Have

Filed in Digital Marketing by on April 13, 2015 0 Comments
3 Essential Web Tools Every Website Should Have

The online world gives businesses the ability to do things easily what was once laborious to do offline and that’s to track how people found out about the business. If your business lives at all online, there are 3 must have Google web tools that should be setup to tie in with your website. Those […]

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How To Start A Successful Online Marketing Campaign

Filed in Digital Marketing by on February 25, 2014 0 Comments
How To Start A Successful Online Marketing Campaign

Small businesses, unlike major brands, don’t always have deep pockets or the resources to fund marketing campaigns. But, they still need to have a diversified marketing portfolio. Regardless of the actual dollars invested, having a dedicated marketing budget will make sure that the business is on track. One major hurdle for small businesses is knowing […]

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